You may own a fairly new cigar shop and now want to find a great way to promote it to customers in your city. You also might have been in business for a while and need to create some new excitement about your products. One interesting and fun way to do this is to create an event at your cigar shop where cigar aficionados can come and enjoy your new products or enjoy their favorites. 

How do you plan a successful event at your cigar shop to help promote your business? Here are some tips that can help.

Decide What Your Event Will Be About

Events are done for many different reasons and you need to decide what you want your event to be about. Is it to attract new customers or to thank and show appreciation for your existing ones? Is it to help a local charity with a fundraising event? Is it to promote a brand-new cigar you have in stock that you think your customers will enjoy?

Before you can plan your event, you need to think about what you want it to be centered around. While many events can be planned in a similar manner, the advertising, promotion, and even product choices will change based on the event's goal.

Contact Vendors To Join Your Event

In order to make your cigar shop event more interesting for your customers, you can contact the vendors you work with and have them send promotional materials like hats, T-shirts, bumper stickers, and more to give away to your customers. They can also provide samples of their latest products or offer you extra products along with your regular order that you can promote and sell during your event.

In many cases, you can have vendors come to your cigar shop event to help speak about their cigars or other products they carry. Your customers can ask questions and get advice on how to enjoy their favorite cigar.

Choose Your Venue

Before you can set a price and get ticketing arranged for your customers, you need to choose a venue where you want to hold your event. If you want to keep it small, you might choose your own cigar shop, if it's large enough to hold the number of people you believe may attend. Or, you could pick a conference center, hotel, or resort, or even rent a restaurant's dining room to hold your event.

The type of venue should be based on what your overall goal for your event is, and how large of an event you want it to be. Contact a local event service to help plan your cigar shop event.